ABSTRACT
The purpose of this research is to test the influences of service attribute advantage, customer value and company image toward experiental marketing and it’s effect to improvement of customer loyalty. The usage of these variables is able to solve the arising problem within Bank Bukopin Pandanaran Semarang branches. The samples of this research consisted of a hundred customer’s on Bank Bukopin Pandanaran Semarang branches. Structural Equation Modeling (SEM) was run by an AMOS software for data analysis.
The purpose of this research is to test the influences of service attribute advantage, customer value and company image toward experiental marketing and it’s effect to improvement of customer loyalty. The usage of these variables is able to solve the arising problem within Bank Bukopin Pandanaran Semarang branches. The samples of this research consisted of a hundred customer’s on Bank Bukopin Pandanaran Semarang branches. Structural Equation Modeling (SEM) was run by an AMOS software for data analysis.
