MEMBANGUN STRATEGI BISNIS MELALUI FASILITAS KREDIT BANK DAN LINGKUNGAN USAHA DALAM MENINGKATKAN KINERJA PERUSAHAAN (Studi Pada Usaha Mikro Kecil dan Menengah (UMKM) sebagai Nasabah PT. Bank Rakyat Indonesia (persero) Tbk. Cabang Purwodadi)

Dimas Bayu Respati, ST


PROGRAM STUDI MAGISTER MANAJEMEN
UNIVERSITAS DIPONEGORO 
SEMARANG
2008

ABSTRAK
The purpose of this research is to test the influences of credit bank facility and environmental on business strategy to increase company performance. Using these variables, the usage of these variables are able to solve the arising problem within UMKM at customer PT. BRI (persero) Tbk. Purwodadi branches.
The samples size of this research is 121 UMKM at customer PT. BRI (persero) Tbk. Purwodadi branches. Using the Structural Equation Modeling (SEM). The results show that credit  bank facility and environmental on business strategy to increase company performance.