RETNANINGSIH, DIAN (2009) Masters thesis, UNIVERSITAS DIPONEGORO.
ABSTRACT
The purpose of this research is to test the influences of product quality and price toward buying intension. The usage of these variables is able to solve the arising problem within StarOne. The samples of this research consisted of a hundred customer’s on StarOne. Regression Analysis was run by a Statistical Package Social Science (SPSS) software for data analysis. The result of the analysis showed that product quality and price contributes an positive influence, which is significant to buying intension.
The purpose of this research is to test the influences of product quality and price toward buying intension. The usage of these variables is able to solve the arising problem within StarOne. The samples of this research consisted of a hundred customer’s on StarOne. Regression Analysis was run by a Statistical Package Social Science (SPSS) software for data analysis. The result of the analysis showed that product quality and price contributes an positive influence, which is significant to buying intension.
